Free lifecycle tool

Lifecycle Email Sequence Generator

Create welcome, activation, trial conversion, inactivity, cancellation-save, and winback emails from one product brief.

Lifecycle email sequence template Product update email generator Changelog generator Roadmap template generator Launch announcement generator Release notes generator GitHub release notes generator Pricing

Current sequence

Glink lifecycle sequence

Seven behavior-triggered emails for SaaS founders, from welcome through activation rescue, conversion, cancellation save, and winback.

Email sequence

Glink lifecycle sequence

Seven behavior-triggered emails for SaaS founders, from welcome through activation rescue, conversion, cancellation save, and winback.

1. Immediately

Welcome to Glink

Start with create a project and publish the first changelog.

Trigger

signup_completed or download_started

Event

signup_completed

Hey {{first_name | there}},

I wanted to send a quick note because Glink should help SaaS founders reach the useful part faster.

The best first step is simple: create a project and publish the first changelog.

Open Glink: https://glink.so/signup

Why this matters: Users sign up or download because they want to publish better product updates.

2. Day 1

The fastest win inside Glink

One action gets you most of the value.

Trigger

No activation_completed within 24h

Event

activation_rescue_sent

Quick nudge: you do not need to set up everything in Glink.

Just do this first: create a project and publish the first changelog.

That gives SaaS founders a real result before the trial momentum disappears.

Continue here: https://glink.so/signup

3. Day 3

A better way to use Glink

Three practical tips for the next session.

Trigger

activation_completed or product_used

Event

education_email_sent

Nice, you have started using Glink.

Try these next:

- Users sign up or download because they want to publish better product updates.
- First success is creating a project and publishing one changelog.
- Common blocker is forgetting to come back after the first session.

When you are ready, open the next update here: https://glink.so/signup

4. Day 5-7

Keep Glink working for you

Upgrade when the product is already helping.

Trigger

High intent but no purchase_completed

Event

trial_conversion_sent

Glink is most useful when it becomes part of the weekly workflow.

If create a project and publish the first changelog solved the first problem, the next step is keeping that system running without starting from scratch each time.

Upgrade or continue here: https://glink.so/signup

5. Day 14

Still worth finishing in Glink

Pick up from the last useful step.

Trigger

No product_used for 14 days

Event

inactivity_nudge_sent

Looks like Glink has been quiet for a bit.

Common blocker is forgetting to come back after the first session. The easiest way back is to skip setup and go straight to create a project and publish the first changelog.

Resume here: https://glink.so/signup

6. On cancellation_started

Before you leave Glink

One quick check before cancellation is final.

Trigger

cancel_started or subscription_cancelled

Event

cancellation_save_sent

Before you leave, can I ask what broke the loop?

Was it setup, missing value, price, or something else?

If you only need one thing from Glink, come back to create a project and publish the first changelog.

Manage your account: https://glink.so/signup

7. 30 days after churn or long inactivity

New reasons to try Glink again

A few things changed since you left.

Trigger

subscription_cancelled or dormant_user

Event

winback_sent

A few things changed in Glink since you last used it.

- Users sign up or download because they want to publish better product updates.
- First success is creating a project and publishing one changelog.

If create a project and publish the first changelog is still useful, give it another run here: https://glink.so/signup

Emails

generated steps

Events

tracking hooks

Motion

Free trial

sequence model

Product updates feed the sequence.

Use Glink to publish updates, then turn those updates into lifecycle emails that bring users back.

Start in Glink

Related free tool

Product Update Email Generator

Turn shipped changes into one announcement email.

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Changelog Generator

Draft the update that becomes a lifecycle reason to return.

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Related free tool

Release Notes Generator

Package a release into customer-facing notes.

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GitHub Release Notes Generator

Turn merged PRs and commits into a release body.

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What is a lifecycle email sequence?

A lifecycle email sequence sends different emails based on where a user is in the product journey, such as signup, activation, trial conversion, inactivity, cancellation, and winback.

Which products should use lifecycle emails?

Any product with signups, downloads, trials, paid plans, or repeat usage should have lifecycle emails that help users reach the first useful outcome and return when they stall.

Can Glink help with lifecycle emails?

Glink can turn changelogs, product updates, roadmap progress, and customer context into emails that keep users aware of what changed and why they should come back.

Hey {{first_name | there}}, I wanted to send a quick note because Glink should help SaaS founders reach the useful part faster. The best first step is simple: create a project and publish the first changelog. Open Glink: https://glink.so/signup Why this matters: Users sign up or download because they want to publish better product updates.

Quick nudge: you do not need to set up everything in Glink. Just do this first: create a project and publish the first changelog. That gives SaaS founders a real result before the trial momentum disappears. Continue here: https://glink.so/signup

Nice, you have started using Glink. Try these next: - Users sign up or download because they want to publish better product updates. - First success is creating a project and publishing one changelog. - Common blocker is forgetting to come back after the first session. When you are ready, open the next update here: https://glink.so/signup

Glink is most useful when it becomes part of the weekly workflow. If create a project and publish the first changelog solved the first problem, the next step is keeping that system running without starting from scratch each time. Upgrade or continue here: https://glink.so/signup

Looks like Glink has been quiet for a bit. Common blocker is forgetting to come back after the first session. The easiest way back is to skip setup and go straight to create a project and publish the first changelog. Resume here: https://glink.so/signup

Before you leave, can I ask what broke the loop? Was it setup, missing value, price, or something else? If you only need one thing from Glink, come back to create a project and publish the first changelog. Manage your account: https://glink.so/signup

A few things changed in Glink since you last used it. - Users sign up or download because they want to publish better product updates. - First success is creating a project and publishing one changelog. If create a project and publish the first changelog is still useful, give it another run here: https://glink.so/signup